About
Why trades.
The answer isn't complicated. I do this work because I understand it — and because the industry has needed a better option for a long time.
I'm an electrician's apprentice. I've seen firsthand what trades businesses get charged for websites that don't deliver.
Generic templates with stock photos of guys in hard hats. Bloated WordPress installs that load slow on a job site. Agency retainers that cost more per month than a new tool truck. And at the end of it, a contact form that nobody tested and a Google listing that hasn't been touched since setup. I've watched good contractors spend real money on stuff that wasn't built for them — and it didn't sit right.
I taught myself web development to build something better. Cleaner, faster, and at a price point that actually makes sense for a small contractor. I don't have agency overhead. I don't have account managers or project coordinators or anybody between me and the work. What I have is the ability to build a site that functions the way your business does — no fluff, nothing broken, everything where it needs to be.
I work with trades businesses specifically because I understand the work, the clients, and what actually matters. A contact form that routes straight to your phone. A site that loads fast on a job site or in a truck cab. A clean Google Maps embed so customers can find you. Wisetack financing so they can say yes to bigger jobs. These aren't nice-to-haves — they're the difference between a site that costs you money and one that makes you money.
No agency overhead. No account managers. Just good work at a fair price — for electricians, contractors, HVAC companies, and home service businesses in NH, ME, and anywhere else a tradesperson needs a site that works as hard as they do.
Ready to get started?
Tell me about your business. I'll tell you what I can build.